Custom Case Study: Cushion Compact Case with Shade-Number Labels for a Domestic Makeup Brand
客户需求
客户背景与应用场景
某国产彩妆品牌主推气垫粉饼系列。
产品有5个色号(自然色、象牙白、嫩肤色等)。
渠道覆盖电商、CS店、海淘。
客户希望包装具备品牌质感与色号识别度。
客户需求与原方案问题
客户此前在气垫粉饼盒包装上遇到几个核心问题。
第一,色号识别困难。原有盒面色号主要靠文字标签,消费者在补妆场景下盲操作不便。
第二,品牌质感不足。原有方案采用普通四色印刷加覆膜,与同价位竞品差异不大。
第三,多色号版本管理复杂。5个色号需要独立的盒型版本,文件管理跟不上改版节奏。
核心诉求:色号识别便捷、品牌质感升级、多色号版本统一管理。
项目难点:
✓ 5个色号加烫金工艺需要精准对位
✓ 局部UV面积控制
✓ 多色号视觉规范
解决方案
解决方案概述
为客户提供气垫粉饼盒加系列标签方案。
覆盖5个色号共2500套。
盒型采用天地盖礼盒结构。
工艺采用烫金加局部UV组合。
材料采用350g白卡纸加1.5mm灰板裱糊成型。
选型分析
为什么选天地盖礼盒?
天地盖礼盒上下分离式扣合,开箱体验完整。
盒面是完整画面,品牌主题可充分呈现。
为什么选烫金加局部UV?
烫金呈现金属光泽,局部UV提升亮面对比。
色号标识用烫金加UV组合,闭眼摸盒也能识别色号。
为什么不只选烫金?
烫金是平的,缺少局部亮面对比。
为什么不只选UV?
UV是亮面,缺少金属质感。
为什么选350g白卡纸?
白卡纸表面平滑、白度高、印刷色彩还原好。
适合彩妆中高端定位。
为什么选25μ哑膜?
哑膜不反光,温润感突出烫金金属质感。
彩妆礼盒首选哑膜。
生产实施与质量控制
① 5个色号设计稿统一版式规范
② PANTONE色号校色对照
③ 数码印刷输出盒面
④ 烫金工艺(金属LOGO)
⑤ 局部UV上光(色号标识区)
⑥ 25μ覆哑膜
⑦ 350g白卡纸加1.5mm灰板裱糊成型
⑧ 抽检(烫金平整度、UV覆盖、色差)
成果
项目成果
交付数据
✓ 交付产品:5个色号气垫粉饼盒
✓ 盒型:天地盖礼盒
✓ 工艺组合:烫金加局部UV加覆哑膜
✓ 材料:350g白卡纸加1.5mm灰板
✓ 印刷方案:数码印刷
✓ 交付数量:5个色号共2500套
✓ 交付周期:打样5-7天,批量生产10-15天
使用效果
✓ 5个色号视觉统一,品牌质感升级
✓ 色号识别从文字标签升级为工艺视觉
✓ 多色号版本管理规范化
案例摘要
对于多色号国产彩妆品牌,天地盖礼盒加烫金加局部UV
加数码印刷方案通常比普通四色印刷更具品牌质感。
本案例为某国产彩妆品牌完成5个色号共2500套气垫粉饼盒交付。
烫金加UV组合让色号识别更便捷。
乐享经验
适用场景:国产彩妆品牌气垫粉饼盒。多个色号系列化包装。需要品牌质感升级的中高端彩妆产品。
材料建议:彩妆礼盒首选350g白卡纸加1.5mm灰板裱糊。色号标识用烫金加UV组合。多色号首选数码印刷方案。
不适用场景:单一色号产品(不需要色号标识工艺)。超大批量同款订单(传统胶印更经济)。
注意事项:烫金模具按色号单独开模。局部UV面积按设计稿精确控制。色号版本管理需建立统一文件版本号。
为什么选择乐享
✓ 5个色号共2500套气垫粉饼盒交付,烫金加局部UV精准对位
✓ 烫金按PANTONE色号校色,关键LOGO色差ΔE≤2
✓ 局部UV按设计稿精确控制面积,5个色号视觉规范统一
✓ 350g白卡纸加1.5mm灰板裱糊,盒型挺度稳定
为什么选择乐享
✓ 5个色号共2500套气垫粉饼盒交付,烫金加局部UV精准对位
✓ 烫金按PANTONE色号校色,关键LOGO色差ΔE≤2
✓ 局部UV按设计稿精确控制面积,5个色号视觉规范统一
✓ 350g白卡纸加1.5mm灰板裱糊,盒型挺度稳定
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项目指标
项目概览
行业:美妆(国产彩妆)
产品:气垫粉饼盒加系列标签
数量:5个色号共2500套
材料:350g白卡纸(盒面)加1.5mm灰板(底板)
工艺:数码印刷、烫金、局部UV、25μ覆哑膜、裱糊成型
交期:打样5-7个工作日,批量生产10-15个工作日
FAQ
What is the minimum order quantity for cushion compact cases?
A minimum of 50 units is acceptable for digital proofing. For mass production, 500–1,000 units as the minimum order helps lower the unit price. It ultimately depends on the complexity of the box style and the process combination.
How long does proofing take for a cushion compact case?
Proofing for a top-and-bottom lid gift box typically takes 3–5 working days. For gift boxes that include hot stamping plus spot UV, proofing generally takes 5–7 working days.
What materials should be used for color cosmetics gift boxes?
The standard recommendation is 350 g white cardboard laminated with 1.5 mm grey board for forming. For premium scenarios, you can upgrade to 400 g double-layer white cardboard lamination. The box surface offers high whiteness and excellent color reproduction.
What is the lead time for the hot stamping plus spot UV process?
For standard quantities (hundreds to thousands of units), the lead time is typically 10–15 working days. Hot stamping die costs are amortized across the run. With digital printing, proof samples can be ready in 1–3 days.
Can color cosmetics gift boxes be made in special-shaped formats?
Yes. Examples include hexagonal, heart-shaped, or special-shaped windowed boxes. However, die-cutting costs and minimum order quantities will increase accordingly.
Can color consistency be maintained for color cosmetics gift boxes?
PANTONE spot colors ensure color consistency. A color difference of ΔE ≤ 3 is the accepted industry range. Four-color printing may show color variation during small-batch reproduction.
How should the inner tray be selected for color cosmetics gift boxes?
Common options include paper card inner trays (low cost) or EVA inner trays (good cushioning). Cushion compacts typically use paper card inner trays, with a sponge pad added to the case to protect the compact.
How is shade identification done on color cosmetics gift boxes?
A common approach is to add a shade identifier on the box surface or side—a hot stamping plus UV combination: metallic logo (matte metallic feel) plus UV gloss area (high gloss), creating strong contrast.
Is shrink wrapping required for the outer layer of color cosmetics gift boxes?
Shrink wrapping primarily provides moisture resistance and tamper evidence. It is generally recommended for color cosmetics gift boxes, especially for products like compacts that are sensitive to moisture.
Can the box style of a color cosmetics gift box be modified?
Box dimensions can be adjusted within a certain range. Major structural changes (such as converting a top-and-bottom lid box into a book-style box) require a redesign of the box layout.
How is the shipping damage rate controlled for color cosmetics gift boxes?
For top-and-bottom lid gift boxes, it is recommended to add an outer corrugated carton during transport. Add paper card inner trays or sponge pads inside the box as cushioning. The damage rate for standard courier transport is relatively low.
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