Food Anti-Counterfeiting Label Solution

📋 Industry Overview

Counterfeiting and substandard products in the food industry cause billions of dollars in losses to brand owners every year. Anti-counterfeiting labels serve as the first line of defense in brand protection—from QR code traceability to variable data authentication, from fragile paper to laser hologram technology, different product categories and price points match different anti-counterfeiting solutions. Lexiang provides customized digital printing anti-counterfeiting label services, supporting small batch production, variable data, and multi-process combinations, helping food brands establish cost-effective anti-counterfeiting systems.

💡 LeXiang Solutions

⚠️ What packaging challenges does your industry face?

• ❌ Counterfeit products erode brand value and reduce consumer trust Traditional anti-counterfeiting technologies can be easily replicated or breached. The plate-making technology for laser holographic labels is already widespread, making replication cost low. Ordinary QR codes have no anti-counterfeiting capability—counterfeiters copy them and paste them on fake products, and consumers see a fake verification page when they scan the code.；Brands lose 5-15% of their sales annually due to counterfeits. The losses are particularly severe for high-end liquor and health supplement categories. If counterfeits cause a food safety incident, brands may also face legal accountability and public opinion crises.
• ❌ Version management of anti-counterfeiting labels is difficult for multiple categories and SKUs Traditional anti-counterfeiting label printing uses offset or screen printing, with high plate-making fees and high minimum order quantities (typically 5,000-10,000 pieces). Small categories may only have annual sales of a few hundred units, and using traditional anti-counterfeiting methods would result in extremely high per-unit costs. As a result, brands tend to only apply anti-counterfeiting to major products, leaving small and medium categories exposed to counterfeit risks.；Counterfeiters exploit anti-counterfeiting blind spots—they specifically target brands' small and medium categories, because consumers and channels have weaker awareness of authenticity for these products. The small and medium category markets of brands are gradually being eroded by counterfeits.
• ❌ Complex consumer verification processes render anti-counterfeiting features ineffective Anti-counterfeiting solutions are designed with a technology-implementation orientation rather than user experience. Each additional step in the verification process reduces consumer completion rate by over 50%. Scratch-off type anti-counterfeiting codes have high loss rates—the coating may be damaged during transportation or consumers may not know how to scratch them.；Brands invest heavily in anti-counterfeiting costs, but because consumers don't verify, counterfeits continue to circulate in the market. More seriously, consumer non-verification means brands cannot collect channel information about where counterfeits appear, making targeted anti-counterfeiting impossible.
• ❌ Anti-counterfeiting solutions lag behind for seasonal limited products The traditional procurement process for anti-counterfeiting labels requires sample production → confirmation → plate making → printing → delivery, taking 10-15 days. Packaging confirmation for holiday-limited products usually happens one month before launch, leaving insufficient time for anti-counterfeiting coordination. Combined with high minimum order quantities for traditional anti-counterfeiting printing, limited products cannot be produced in large quantities.；Holiday-limited products have become a major area for counterfeits. Consumers pay high prices for fake gift boxes, damaging brand reputation. What's more tricky is that counterfeits continue circulating in the market after the holiday, but brands cannot pursue accountability in time.

Lexiang Solution

📦 Applicable Products

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